Introduction In modern fast-paced corporate environment, maintaining an edge of the rivals is crucial. Market research has always been a core approach for gaining a market edge, but the advent of Artificial Intelligence (AI) has transformed this field. AI-powered tools are

    Opening Remarks In modern rapidly changing corporate environment, maintaining an edge of the competition is essential. Market research has always been a key approach for achieving a competitive advantage, but the emergence of Artificial Intelligence (AI) has transformed th

    Introduction Social media marketing has evolved dramatically in recent years, shaped by changes in technology, consumer actions, and business needs. A major transformation in the marketing landscape is the emergence of AI technologies. AI’s potential to reshape social me